I posted this on LinkedIn today to reach out to those that might be interested in reading my book. Came up with 10 really good reasons to read it!
1. You’re interested in what really happens behind the closed doors of a huge, global, multi-national companies.
2. You’re intrigued if and how companies like McDonald’s balance profit and serving society.
3. You’re cynical about “corporate social responsibility.” (The Economist reviewed my book and said it’s a “must read, even for those most cynical about corporate social responsibility.”)
4. You’re in business and perplexed as to whether it’s possible to do good and still build the bottom line.
5. You’re a business student who wants to use the power of business to make a positive impact on the world.
6. You’re a teacher and are looking for a good book to use to teach students the real world intersection of business and society.
7. You’re a member of a book club looking for a non-fiction piece of unexpected, unusual and unvarnished truth about a mega-brand.
8. You like page-turners with drama, villains and heroes.
9. You are part of a non-profit group who wants to work with companies to help them make better decisions for a better world.
10. You’re simply curious and looking for a different book to read where you can learn something very new.