Selected for Top 5 Ted Talk

I was thrilled to see that my TED talk was picked and featured in Inc. magazine.  Thank you Tanya Hall!

Tanya wrote this about my talk:

Bob Langert, the former VP of Sustainability at McDonald’s, shares the transformative experience of working with his companies’ biggest critics. He talks about coming together with environmental agencies to improve the sustainability efforts of McDonald’s’ packaging, which was something environmental activists were heavily protesting at the time. Instead of ignoring the critics, Langert learned to embrace them, which lead to successful changes.

When it feels like everyone’s a critic, this mentality is key to promote productivity and innovation. Turning to the people who think you’re failing them to help find new solutions is an initiative all companies can adopt.