March 5, 2019: Dave Armon, a veteran journalist in the CSR space, interviewed me using new technology. I enjoy learning about new ways to communicate. Dave’s team sent me a kit to set up my IPHone and my office as a TV studio, and he asked questions remotely while I videotaped myself. How cool. Check out the high quality piece in this six minute interview.
Dave posted his comments on Triple Pundit:
One veteran practitioner, Bob Langert, retired in 2016 following more than 30 years with McDonald’s, where he was vice president of CSR and sustainability.
“No company’s really figured out the formula to do this. Everyone’s still afraid to toot their own horn,” Langert told TriplePundit in a recent video interview. “No company’s perfect. I think that the legal people run this thing too much because they want to minimize risk.”
“I do think the marketers and communicators have a great opportunity to leverage this (sustainability) part as part of the brand and reputation,” Langert continued. “If I had to start my career over, that might be an area that I’d spend more time on.”
In a new book, The Battle To Do Good: Inside McDonald’s Sustainability Journey, Langert details his communications strategies and offers an insider’s perspective on when to partner with foes rather than going to war. Watch the full interview here.
With partnerships under his belt including World Wildlife Fund for more responsible beef, Conservation International for sustainable fish and livestock behavior expert Temple Grandin for animal welfare, Langert’s perspective is valuable not only when it comes to how companies can accelerate corporate sustainability efforts, but nimbly communicate them as well.