March 8, 2019:  Spent some time helping VCCP, a creative agency based in London. I shared relevant parts of McDonald’s sustainability and brand journey. The team was very engaged and spirited, asking probing, thoughtful questions. Emma Whitmarsh, my liaison, provided this feedback:  “Both your video talk and Q&A session was hugely informative and very inspirational for us to move forward.” 

I do believe there is a lot to learn from McDonald’s ups and downs to help other companies and brand successfully blend sustainability aspects into the brand. Good to see marketing and creative agencies leveraging sustainability!